People prefer to do as much as possible via their phone, and we also know that people go straight to their phone to complain about things on social media while they are. Ready to go. So, all companies need to make more definite plans for how they are going to Phone handle customer service issues via social media for 2017. Failing to handle complaints the right way, quickly, can lead to terrible public relations for any company. For instance: comcastcares unhappy customers A few things to cover: Advertising Continue reading below Uptimes and response times: , and both Facebook and Twitter let you set uptimes and automatically reply to messages. I recommend all businesses to learn about the Phone customer service options available on Twitter and Facebook. Personnel: the choice of personnel is essential.
Who has the temperament/self-control fax list to handle potential and current clients in the right way? Say the wrong thing and you'll end up on the news. Create protocols for all situations: support, questions / answers, requests, billing, complaints, user error, crisis management and trolls. Education: Make upper-level management understand how essential social media customer service is and why resources and money Phone are needed. Another thing that will grow via social media in 2017 is video – every major social media network has focused on improving video options.
Businesses of all sizes need to find creative ways to use video and reach their target audience. A boring video just won't do. I'm sure we're going to be overwhelmed with video, as we have been with content, soon enough. To stand out and be remembered, companies will have to go the extra mile. Nikki Fica, Founder and CEO, Social Phone Media Facelift Nikki FicaSmart brands and businesses should focus on the power of influencer marketing in 2017 for great social media success. They need to understand what makes an influencer in their niche and consider micro-influencers. Brands and businesses should also explore more live video options.